So you want to run a promotion. Where do you start?
How do I run a promotion?
Ready to run a promotion, but not sure where to start? Deciding to invest money in advertising can be a big step. And if we’re talking Digital Marketing, then even picking a platform can be recipe for a headache.. There are heaps!
A few quick tips from my experience working with some of Australia’s biggest brands, and local ones too.
1. Choose your goal upfront
Clicks, impressions, CPM, reach, CPC… and these are just a few basics. Before you get bamboozled by a plethora of platform metrics, it’s a good idea to start simple.
2. Keep it simple
Grab a pen and paper and, maybe over a coffee, jot down the big business goals that come to mind. If you have a business plan or mission statement, you might already know. If you don’t, consider what the “big picture” goal for your business is this year.
Write this down, then read up on the metrics you’re choosing from so you can make an informed decision (e.g. “brand awareness”).
3. Have a go, learn and refine
Rather than getting stuck thinking and not doing, trying something that feels right (perhaps with a “testing budget”), can be a great way to gain confidence and get a little momentum going. Your competitors may now wait for you, so why not jump in ASAP and have a good go!
Test, learn, iterate and scale up to drive change!
If you just need a hand with strategy – or you’d rather have a virtual marketing team run things for you and report back – drop me a note and let’s work out a plan.
– William
Digital Director | Concrete Digital
0434 66 33 70 | william@concretedigital.co | www.concretedigital.co
William Murphy
Digital Director - Concrete Digital Marketing
Are you a local business owner or entrepreneur, thinking about digital marketing and driving growth online? We're working right now with Wyndham business owners to help transform and become more "digitally savvy". Concrete Digital is a small, local digital marketing consultancy specialising in "driving growth" using our experience with big Aussie brands. We specialise in digital strategy, branding, e-commerce and growth-marketing.
Why work with us?
We bring the digital strategies that big brands use to smaller businesses and work to unlock new ideas that suit your business and your customers. William Murphy has led marketing and innovation teams in top ASX companies, and recently started this Werribee-based consultancy to support owners, makers and creators who believe in digital but don't necessarily have an in-house marketing team... yet. We believe in driving meaningful change and will hustle hard alongside you.
What to expect working with us?
We'll be keen to understand your unique business challenges - be that bouncing back from COVID19 impacts, moving to an online sales or delivery platform, or reviewing your branding and website. We can do one-off reviews and support, or setup a retainer where we manage your social media and advertising to take ownership of results with you.
Call us or book in a quick video call and let's get started!